Wednesday, July 21, 2010

JD Power APEAL awards announced

Following up the IQS awards announced previously by JD Power, the APEAL (Automotive Performance, Execution and Layout) study measures vehicles in 80 criteria to determine how 'gratifying' vehicles are to own and drive and result in a score on a 1000 point scale.  The survey was conducted with 76000 owners after 90 days of ownership.

Mirroring the IQS, this marks a major sea change with the Detroit automakers surpassing the imports with an 11 point gain for the 'domestics' with a 7 point drop for the 'imports'.

At the top of the APEAL rankings sits Porsche for the 6th straight year.  Ford saw 5 of its nameplates rank in the top of their segments.  No other brand had more than 2 vehicles top their segments.

JDP noted along with their study that the swing of the domestic brands was led by new designs for many products that saw them much more satisfying than their predecessors to consumers.

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