Tuesday, July 20, 2010

Mazda comes late to CPO game

In a move that will likely help Mazda dealers compete, Mazda finally has unveiled its own Certified Pre-Owned (CPO) program to help make used Mazda's more appealing to customers.

Where, up to this point, a used Mazda had to stand on its condition and whatever backing the customer could expect from the dealer (or through 3rd party used car extended warranties) now a 2006 or newer Mazda under the CPO program will get a 7 year/100k powertrain warranty, a 12 month/12k mile bumper to bumper extension (if fewer than a year or 12k miles of B2B warranty are left) and road-side assistance coverage.

This should help Mazda dealers in a tough economy compete with similar programs from other brands.

No comments: