Saturday, June 29, 2019

Cadillac Moving HQ Back to Detroit

It isn't surprising after the ouster of Johan de Nysschen as head of Cadillac that his controversial decision to move Cadillac headquarters to New York City would be reversed. Per a report in the Wall Street Journal, Cadillac will move their HQ back to Detroit. Reasoning given include getting sales, marketing, design, and engineering together on the cusp of the unveiling of new models like the CT4 sedan and new crossovers that Cadillac definitely needs. It remains to be seen if de Nysschen's departure and the shift in direction will benefit the brand.

* This article was originally published here

No comments: