Chrysler Imperial Concept

Looking like a Chrysler 300C that has spent the last couple years training for the Mr. Universe competition - the Chrysler Imperial concept, to be shown at this year's NAIAS is an attempt to see what kind of headroom Chrysler might have in the marketplace.

Previous attempts to move Chrysler up-market have centered on halo sports cars like the Crossfire and the Firepower concept. This time, they try to leverage the goodwill surrounding the all-american look of the 300C.

Of course, since we are only a couple model-years from the next 300, this could also be a thinly veiled glimpse at the styling of the next version (the LY chassis).